Agriculture is constantly changing, and today’s farmers, ranchers, and producers face challenges that impact not only the industry but also consumers around the world. From droughts and rising feed costs to sustainability, technology, food security, and public misunderstanding, agriculture is connected to many of the biggest conversations happening today.
This page was created to help break down important agricultural issues in a way that is easier to understand for younger generations and consumers who may not have an agricultural background. Many people hear about agriculture through social media or headlines, but they do not always get the full story. The goal of this page is to provide accurate information, encourage respectful conversations, and help people better understand the challenges and innovations within the agricultural industry.
Through research, producer perspectives, current events, and educational content, The Ag Advocacy Project hopes to bring more awareness to the issues affecting agriculture and the people who work every day to feed, fuel, and support our communities.
Agriculture faces many challenges that affect producers, consumers, and future generations. Below are some of the most important issues impacting the industry today.
Have you ever walked through the grocery store and wondered why food seems to cost so much more than it did a few years ago?
Many people assume farmers are making more money when food prices increase, but the reality is much more complicated. From weather challenges to transportation costs, agriculture plays a major role in determining what consumers pay at the checkout line.
Farmers rely on fuel, fertilizer, seed, equipment, feed, and labor to produce the food we eat. Over the past several years, the cost of many of these inputs has increased significantly.
When diesel prices rise, it costs more to plant crops, harvest fields, and transport products to processing facilities. Fertilizer prices can fluctuate dramatically based on global supply and demand. Even repairing farm equipment has become more expensive due to higher parts and labor costs.
Weather is one of the biggest factors affecting food production. Drought, floods, late freezes, and extreme heat can reduce crop yields and livestock productivity.
When production decreases, supplies become tighter. Basic economics tells us that when supply goes down and demand remains strong, prices often increase.
Farmers work year-round to manage these risks, but weather remains one challenge they cannot fully control.
Food does not go directly from a farm to your grocery cart.
Most products travel through several stages, including processing, packaging, transportation, distribution, and retail sales. Each step adds costs that contribute to the final price consumers pay.
For example, the price of a loaf of bread includes much more than the wheat used to make it. Transportation, packaging, labor, marketing, and retail expenses all play a role.
One of the most surprising facts about agriculture is that farmers often receive only a small percentage of the final retail price.
While consumers may pay several dollars for a food product, the farmer's share may be only a fraction of that amount. Much of the cost is associated with processing, packaging, transportation, and retail services.
Today, less than 2% of Americans are directly involved in farming, yet agriculture impacts every person every day.
Understanding where food comes from helps consumers make informed decisions and appreciate the work required to produce a safe, affordable food supply.
The next time you walk through a grocery store, take a moment to think about the thousands of people involved in bringing food from the farm to your table.
Agriculture is more than tractors and livestock. It is the foundation of our food system and a critical part of our daily lives.
What item in your grocery cart would be most difficult to live without?
Share your answer in the comments and challenge a friend to do the same.
Real Agriculture. Real Conversations.
A new case of New World Screwworm (NWS) has been confirmed in Zavala County, Texas, approximately 40 miles north of the Texas-Mexico border and about 100 miles north of Laredo. According to reports, the infestation was found in a three-week-old calf.
But what exactly is a New World Screwworm?
Despite its name, a screwworm is not actually a worm. It is the larva (maggot) of a type of fly. Unlike most maggots that feed on dead tissue, New World Screwworm larvae feed on the living flesh of warm-blooded animals. As they burrow deeper into a wound, they can cause severe pain, infection, and even death if left untreated.
The United States fought a decades-long battle against the New World Screwworm and successfully eradicated it in 1966 using sterile fly technology. Since then, strict monitoring and control programs have helped keep the pest out of the country. However, recent cases in Mexico and now South Texas have raised concerns among livestock producers and animal health officials.
According to animal health officials, if control efforts in Texas are unsuccessful, New World Screwworm flies could naturally spread farther north during the summer months. In addition, the movement of infested livestock, horses, pets, or wildlife could allow the pest to reach Oklahoma much more quickly. While New World Screwworm has not been detected in Oklahoma, experts are encouraging producers and animal owners to remain vigilant and report suspicious cases immediately.
Cattle
Sheep
Goats
Horses
Swine
Poultry
Llamas and alpacas
Dogs and cats
Wildlife
Open wounds that do not heal
Foul-smelling discharge from a wound
Cream-colored larvae (maggots) in wound tissue
Irritation or animals constantly licking a wound
Swelling around a wound
Regularly inspect livestock and pets for wounds.
Treat wounds promptly and monitor them closely.
Check animals before transporting them across state lines.
Watch wildlife around your property for signs of infestation.
If you suspect New World Screwworm, report it immediately. Contact your veterinarian, local game warden, or the Oklahoma Department of Agriculture, Food and Forestry (ODAFF). Be prepared to provide the animal's location, the date and time observed, and photos if possible.
Early detection is one of the most important tools we have to protect livestock, pets, wildlife, and the agriculture industry from the New World Screwworm.
The Ag Advocacy Project
Real Agriculture. Real Conversations.
Minimum wage increase because of SQ 832 — YAY or NAY? 🤔
At first, increasing minimum wage sounds like a great thing. More money for workers sounds like a win, right?
But for agriculture, it’s a little more complicated.
Farmers and ranchers are already dealing with extremely high costs for feed, fuel, fertilizer, equipment, and supplies while crop and cattle prices often stay low. Many family farms are worried that higher labor costs could make it even harder to stay profitable.
Agriculture also works differently than many other jobs. During harvest season or when livestock need immediate care, workers sometimes have to work longer hours because timing is everything.
Supporters of SQ 832 believe it would help workers earn more money, while opponents worry it could place even more financial pressure on local farms and ranches.
No matter what side people agree with, SQ 832 is an important conversation because it could impact Oklahoma agriculture, food production, and family farms across the state.
Fertilizer is a huge part of modern agriculture. Farmers use it to give crops nutrients like nitrogen, phosphorus, and potassium so plants can grow healthier and produce more food. Without fertilizer, crops would not grow as well, which could lead to smaller harvests and higher food prices.
Over the last few years, fertilizer prices have gone up a lot, and many farmers have really felt the pressure. One reason is because fertilizer is connected to global trade. A lot of fertilizer ingredients come from other countries and have to be shipped across oceans before they ever reach farms in the United States. When problems happen in other parts of the world, it can affect how easily fertilizer moves and how expensive it becomes.
One place that plays a major role in this is the Strait of Hormuz, which is a narrow waterway between Iran and Oman. Even though it looks small on a map, it is one of the most important shipping routes in the world. Ships carrying oil, fuel, and fertilizer products travel through it every day. If conflict or political tension slows down shipping in that area, fertilizer prices can increase very quickly.
Fuel prices also affect fertilizer costs. Fertilizer plants use a lot of energy and natural gas to make fertilizer products. When fuel prices rise, it becomes more expensive to produce and transport fertilizer. Farmers then end up paying much more just to grow their crops.
When fertilizer prices rise, farmers are put in a tough position. Some may cut back on fertilizer to save money, but that can hurt crop production. Others may struggle financially because their input costs become too expensive. Eventually, those higher costs can affect consumers too, since food prices at grocery stores may increase.
This issue shows how connected agriculture is to the rest of the world. Something happening thousands of miles away can still impact farms here at home. Understanding fertilizer prices helps people better understand the challenges farmers face every day and why agriculture is affected by much more than just what happens in the field.